Alta Vista

Website Design, Development, Marketing, and CRO.

Provide Alta Vista a better and easier online experience.

Deliverables:

DESIGN / DEV:

We created a strong and fully responsive web design with a welcoming user experience (UX) which was designed to convert visitors into leads.

SEO:

Increased organic visibility in location-specific searches and map results in all the major search engines.

PPC:

Paid media using Geo-Targeting, CPC Bid Management, Ad Scheduling, and Ad Creative control.

CRO:

Usability, Lead Attribution, Call Tracking, and A/B testing helped increase organic and paid conversions within the first month of launching.

Challenge

Alta Vista needed a website design overhaul while also gaining a better understanding of lead source attribution and the customer acquisition cost at a more granular level. Additionally, the company managing the PPC activity prior to our engagement did not turn over the PPC accounts. This meant we were planning our “route to success” with no historic performance data to help plot our course. Lastly, we needed to insure the final delivered solutions would effectively address users in the areas of Memory Care, Independent Senior Living, and Assisted Senior Living respectively.

Solutions

A new website design was launched that was welcoming and designed to guide users directly to their desired care level within the site. Coordinated Local Business SEO and PPC campaigns were also launched that offer consistent lead flow through organic and paid media listings. Conversion and phone call tracking allow us to monitor lead flow and activity while guiding the marketing efforts more effectively.

Let’s make something great together

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